Ready to deploy

20 qualified appointments in 60 days. Funnel already built below.

Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.

Pay per result
no monthly retainer
100%
performance-priced
Yours
to keep, regardless
Walkthrough

What we found when we studied Signature Dentistry.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Digital imaging and a personalised smile preview before treatment planning. That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Signature Dentistry differently.

Your Audience

The #1 thing on their mind before they book: Embarrassment about chipped, worn, discoloured or uneven front teeth. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 5 image ads
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Signature Dentistry
Sponsored
Cosmetic dentistry should look considered, not copied. Discuss an individual smile design with Dr Kasen.
Natural result statement ad creative
SIGNATUREDENTISTRY.COM.AU
Individual smile design
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Signature Dentistry
Sponsored
Your consultation includes digital imaging and a personalised smile preview, so the conversation starts with your goals.
Digital preview device ad creative
SIGNATUREDENTISTRY.COM.AU
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Personalised smile preview.
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Signature Dentistry
Sponsored
If chipped, worn or uneven front teeth affect how you show up in photos, start with a personalised cosmetic… See more
Photo scenario ad creative
SIGNATUREDENTISTRY.COM.AU
Discuss your smile plan
Complimentary consultation.
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Signature Dentistry
Sponsored
Your features, goals and treatment options deserve an individual plan. Book a consultation with Dr Kasen.
Individual-design diagram ad creative
SIGNATUREDENTISTRY.COM.AU
Your individual plan
Digital cosmetic planning.
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Signature Dentistry
Sponsored
Dr Kasen Somana pairs aesthetic-dentistry training with digital planning and a personalised smile preview.
Proof-led clinician note ad creative
SIGNATUREDENTISTRY.COM.AU
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Video Ad Scripts 0 variations
Long-Form Explainer Video Script 1 complete script

Offer: Complimentary smile consultation for porcelain veneers and smile design


If your front teeth are chipped, worn, discoloured or uneven, a well-designed smile can change what you see in the mirror without looking like someone else's teeth.

Signature Dentistry in Toorak plans every cosmetic treatment around your face, your teeth and the result you want to see. The consultation uses digital imaging to create a personalised smile preview, so you can discuss a direction before any treatment plan is set.

Our principal dentist has more than 20 years of experience, an honours degree from the University of Sydney and a Masters in Aesthetic Dentistry from King's College London. The practice states he has performed more than 50,000 procedures, and our gallery includes hundreds of documented smile transformations.

Cosmetic dentistry has become easy to shop by the before-and-after photo alone. The photo rarely explains how much tooth preparation was involved, whether the proportions suit that person's face, or how the work was planned. Those details shape whether a result feels natural in daily life.

For suitable veneer cases, we plan the smile digitally and discuss minimal-preparation options. In some cases the site states that as little as 0.3mm of tooth structure may be removed. Suitability depends on your existing teeth, bite and the change you want, which is why the assessment comes before any recommendation.

The consultation is for people considering porcelain veneers or a broader smile design who want a clear view of their options. You'll see a digital preview, talk through the likely treatment path, and receive a personalised plan. Costs are explained before you decide whether to proceed. Payment plans through MediPay can be discussed where relevant.

Veneers aren't suitable for every cosmetic concern, and no clinician can promise the same result for every mouth. If a veneer treatment isn't the right path, the consultation can still clarify the options available for your teeth.

Complete the short consultation form below this video and answer each question as accurately as you can. The team will then arrange your complimentary, in-clinic consultation at our Toorak practice.

Bring along the questions you have been carrying about appearance, tooth preparation, comfort or cost. The appointment is designed to give you a visual starting point and a treatment plan built around your own smile.

Complete the form below to request your consultation.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome

Thank you for booking a complimentary smile consultation with Signature Dentistry.

You may be looking at veneers because of chipped, worn, discoloured or uneven front teeth. The consultation gives you time to talk through the change you have in mind, see a digital smile preview and understand the options that may suit your teeth.

At the appointment, one of our clinicians will review your smile, discuss your goals and explain the treatment paths available. You'll receive a personalised treatment plan before making any decision.

We'll also send a few short emails before your appointment. They cover the questions people commonly ask about natural-looking results, tooth preparation, treatment costs and choosing a cosmetic dentist.

The clips below go deeper on those subjects. Watch the ones closest to your own concerns, then bring any remaining questions to your in-clinic consultation in Toorak. Our team looks forward to meeting you.

Video 2: Will veneers look natural?

The concern is understandable because cosmetic work is visible every time you speak or smile. A natural-looking result starts with an individual design, rather than a stock tooth shape selected from a catalogue.

At Signature Dentistry, the planning process uses digital imaging and a personalised smile preview. That lets you discuss shape, proportion and the overall direction before treatment is planned. Your existing teeth, facial features and bite all inform the recommendation.

The before-and-after gallery shows hundreds of documented smile transformations. It's useful to review cases that resemble the change you're considering, then discuss the details that apply to your own teeth at the consultation.

Video 3: How much tooth preparation is involved?

Tooth preparation depends on the condition of your teeth, your bite and the treatment required to achieve a stable result. There's no single answer that applies to every veneer case.

For suitable cases, Signature Dentistry offers minimal-preparation veneer techniques. The practice states that as little as 0.3mm of tooth structure may be removed in some cases. Your clinician will assess whether that approach suits you and explain the treatment recommendation before anything goes ahead.

Bring this question to your consultation. The team can show you the planning process and explain what the recommendation would involve for your smile.

Video 4: What do porcelain veneers cost?

The cost of porcelain veneers depends on the number of teeth involved and the design complexity. Signature Dentistry publishes a range of $1,999 to $2,499 per porcelain veneer.

Your consultation is where the team can discuss the smile you want to change and provide a personalised treatment plan. That gives you a basis for deciding whether the treatment path suits your goals and budget. MediPay payment plans may also be available from $79 per week.

Bring any cost questions to the appointment. The team will explain the proposed treatment before you make a decision.

Video 5: Why choose Signature Dentistry for cosmetic work?

Choosing a cosmetic dentist involves more than finding an appealing photo. You're trusting a clinician with a change to your teeth, your bite and your appearance.

Signature Dentistry is led by a principal dentist with an honours degree from the University of Sydney and a Masters in Aesthetic Dentistry from King's College London. The practice states he has more than 20 years of experience and has performed more than 50,000 procedures. Its before-and-after gallery documents hundreds of smile transformations.

At your consultation, review the examples that are relevant to your goals and ask how the proposed treatment would be planned for you.

Video 6: Could veneers suit my teeth?

Veneers are one cosmetic option. Your teeth, bite and treatment goals determine whether they're appropriate.

The consultation is designed to assess your situation before a treatment plan is recommended. If another approach suits your teeth better, the clinician can explain that path and why it has been recommended.

Your appointment is the place to discuss the result you want and the clinical steps required to pursue it safely.

Pre-Appointment Email Sequence 5 emails
Email 1: Subject A: your smile consultation is booked

Preview: Your appointment includes imaging, a smile preview and treatment discussion.

Subject B: what we'll cover at your consultation

Thank you for booking a complimentary smile consultation at Signature Dentistry in Toorak.

At your appointment, the clinician will discuss the changes you would like to make, assess your teeth and use digital imaging to create a personalised smile preview. You'll also have time to discuss the treatment options that may suit your teeth.

Bring any photos or questions that help explain the result you have in mind. Questions about veneers, tooth preparation, comfort and costs are all welcome.

The team will prepare a treatment plan after reviewing your situation, so you can consider the recommendation before deciding whether to proceed.

Signature Dentistry

Email 2: Subject A: how a natural-looking smile is planned

Preview: Digital planning gives you a starting point for the conversation.

Subject B: your teeth should still look like yours

Natural-looking cosmetic work is individual.

Your existing teeth, facial features and bite guide the treatment plan. At your consultation, the digital smile preview gives you and the clinician a concrete starting point for discussing the direction you prefer.

The practice's before-and-after gallery includes hundreds of documented smile transformations. Looking at cases with a similar starting point can help you describe what you like, then the clinician can explain how that may translate to your own smile.

Bring those examples to the appointment if they're useful.

Email 3: Subject A: a question about tooth preparation

Preview: The recommendation depends on your teeth, bite and desired change.

Subject B: what veneer suitability depends on

Tooth preparation is a common concern for people considering veneers.

The amount involved depends on your existing teeth, bite and the treatment required. In suitable cases, Signature Dentistry uses minimal-preparation veneer techniques. The practice states that as little as 0.3mm of tooth structure may be removed in some cases.

Your consultation is where the clinician can assess whether that approach is suitable for you and explain the recommendation before treatment is planned.

Email 4: Subject A: cost questions for your consultation

Preview: Your treatment plan will explain the proposed work and its cost.

Subject B: published porcelain veneer pricing

Signature Dentistry publishes porcelain veneer pricing from $1,999 to $2,499 per veneer. The range varies with smile-design complexity.

Your consultation gives the clinician the information needed to discuss the number of teeth involved and the treatment path that may suit your goals. You'll receive a personalised plan before deciding whether to proceed.

MediPay payment plans may be available from $79 per week. Ask the team about payment options if they're relevant to your treatment planning.

Email 5: Subject A: a short note before your visit

Preview: Bring your questions and the result you would like to discuss.

Subject B: preparing for your smile consultation

We look forward to seeing you at Signature Dentistry today.

Your consultation is time to discuss your smile, see a digital preview and understand the options that may suit your teeth. Bring any questions about veneers, timing, tooth preparation or costs. Photos are welcome if they help show the direction you have in mind.

If your plans have changed, reply to this email and the team can help arrange another appointment.

Broadcast Emails 4 emails
Email 1: Subject A: the smile preview comes before treatment

Preview: A cosmetic treatment plan should begin with your own smile.
Send: Tuesday, 3pm local time

Subject B: see the direction before you decide

A cosmetic treatment plan starts with a question: what would you like to change when you smile?

It may be a chipped edge, wear, discolouration or teeth that no longer sit evenly in photographs.

The consultation explores how a proposed change could sit with your existing teeth and facial features.

At Signature Dentistry, we use digital imaging and a personalised smile preview as part of the consultation process. It gives you something concrete to discuss with the clinician before a treatment plan is set.

If you're considering veneers or smile design, book a complimentary consultation at our Toorak practice.

Email 2: Subject A: what minimal preparation means for veneers

Preview: Tooth preparation depends on your teeth, bite and treatment plan.
Send: Friday, 3pm local time

Subject B: a question to ask before veneers

People often ask how much natural tooth structure is involved in veneer treatment.

The answer depends on the condition of your teeth, your bite and the change being planned. In suitable cases, Signature Dentistry uses minimal-preparation veneer techniques. The practice states that as little as 0.3mm of tooth structure may be removed in some cases.

That figure doesn't apply to every treatment. A clinical conversation gives you context before you decide on a cosmetic path.

At a consultation, we can assess your teeth, show you a digital smile preview and explain the approach recommended for you.

Email 3: Subject A: what a cosmetic dentistry consultation covers

Preview: A clear treatment plan starts with your own priorities.
Send: Tuesday, 3pm local time

Subject B: bring these questions to your consultation

Before a cosmetic consultation, write down the parts of your smile you would like to change.

Photos can help if there's a particular look you like, though the goal is to design a result that fits your own face and existing teeth. It also helps to note any concerns about tooth preparation, comfort, timing or cost.

At Signature Dentistry, your consultation includes digital imaging, a personalised smile preview and discussion of the options that may suit your teeth. You leave with a treatment plan to consider.

If you would like to discuss porcelain veneers or smile design, book a complimentary consultation at our Toorak clinic.

Email 4: Subject A: published veneer pricing at signature dentistry

Preview: See the published porcelain veneer range before your consultation.
Send: Friday, 3pm local time

Subject B: planning the cost of a new smile

Planning cosmetic treatment includes understanding the likely cost.

Signature Dentistry publishes porcelain veneer pricing from $1,999 to $2,499 per veneer. The range varies with smile-design complexity. MediPay payment plans may be available from $79 per week.

Your consultation gives the clinician a chance to assess the teeth involved and prepare a personalised treatment plan. You can then consider the recommendation with the full cost information in front of you.

Book a complimentary consultation if you would like to discuss your options in person.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
0
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
5
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
4
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.